This week on the Iowa Manufacturing Podcast, we tackle one of the biggest pain points facing modern manufacturers: wasted marketing spend. Leisa Fox sits down with August and Alex Severn, the brothers behind Capitol Data Analytics (CDS), to discuss how smart data, strategic targeting, and cross-functional communication can radically transform customer acquisition.
CDS works with manufacturers and other B2B firms to bring laser-focused targeting to their marketing efforts—helping them stop spending money on the wrong audiences and start converting the right ones. August and Alex explain how their approach to customer data creates measurable results and long-term value, and why lifetime customer value should be the core metric driving marketing and sales efforts.
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They also dig into:
- Common mistakes manufacturers make when interpreting data
- Why measuring the wrong KPIs can derail strategy
- The risk of siloed departments and how miscommunication kills ROI
- How to unify marketing, sales, and operations around data-backed goals
- Real-world examples of turning data into growth
The episode highlights this powerful video as a cautionary tale about internal misalignment—and how a lack of communication between departments can sabotage success.
If your team is investing in digital campaigns, lead gen, or CRM systems without a clear strategy or alignment, this is the wake-up call you need. CDS brings clarity, focus, and measurable outcomes to companies ready to grow.
Bonus material: https://capitoldataanalytics.com/iowa-manufacturing-pod-bonus/
PB&J Video: https://youtu.be/cDA3_5982h8?feature=shared