When Grant Veenstra wanted to gain muscle in high school to support his basketball dreams, he choked down one terrible protein shake after another. It didn’t take long before he asked a simple but powerful question: Why isn’t there a better-tasting way to fuel performance with protein? That question became the spark for Frozen Gains, a high-protein gelato company redefining what functional food can be.
Now a senior at Iowa State University, Grant credits much of his early success to CyStarts, the university’s startup incubator that provides young entrepreneurs with expert mentorship, a support network, and real-world accountability. Through the program, Grant refined his product, built connections, and learned what it takes to launch a business that can scale.
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With graduation around the corner, Grant is ready to go all in. But he needs partners. Frozen Gains is actively seeking relationships with grocery and retail distributors, nutrition professionals who serve athletes, elderly populations, and individuals with medical dietary needs, and logistics support to get this protein-packed gelato to customers across the state—and beyond.
This episode is a call to action for Iowa’s business community. Grant has created a delicious, nutritious product. Now, he needs the connections and expertise to take it to market at scale. Tune in to hear his story, share his passion, and maybe even lend a hand. Iowa’s manufacturing and food innovation sector just got a little sweeter. Visit http://www.frozengains.com to order your protein gelato and meet Grant!