Ag Express – Exponential Growth through Connecting Brands, Devices, and Employees

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Join Leisa as she explores the world of wire harnesses with Jim Steinke, Chief Growth Officer, and Kadee Miller, Chief HR Officer, from Ag Express. Discover how Ag Express is bridging the gap between disparate brands and devices, regardless of size, gauges, connectors, or complexity, to simplify life for their customers while positioning themselves for growth in new industries, services, and geographies.

Jim kicks off the conversation by shedding light on Ag Express’s unique selling proposition: the balance between speed, quality, and cost. They’ve honed their process to deliver quotes to customers in half the time of their competitors, all while maintaining a commitment to excellence encapsulated in their mantra, “If you don’t get it right, make it right.” This focus sets them on a trajectory for exponential growth in the near future.


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Reflecting on a pivotal moment two years ago, Jim and the leadership team recognized the need to evolve their approach. With over 200 employees across four locations, traditional leadership methods were no longer effective. Thus, they embarked on a director-level transformation, enabling leaders to concentrate on their strengths while delegating tasks best suited for others.

Jim reminisces about the days when he was mired in day-to-day operations, draining his energy and leaving his phone out of battery by 10:00 AM. The shift towards accountability has proven instrumental in driving meaningful progress. Distinguishing between busyness and productivity has been transformative for the organization.

With the executive team now focusing on growth and innovation, newly appointed directors assume responsibility for training, goal-setting, performance reviews, and maintaining open lines of communication with employees. This strategic realignment has empowered Ag Express to expand into new industries and offer additional services, fueling unexpected growth opportunities.

Tune in to this episode as Jim and Kadee share invaluable insights from their growth journey, offering guidance for others navigating similar paths.

Special thanks to Iowa Economic Development Authority and Toggle for their ongoing support.