Leisa talks to Amner Martinez, founder of Infinite Resources recruiting How do you flip your recruiting efforts on their head? Target a whole new demographic. Leisa interviews Amner Martinez, Founder of Infinite Resources, a recruiting firm that is truly creating a community of diversity and inclusion in Iowa. An immigrant growing up in Perry, Amner learned firsthand the importance of an inclusive community. Today, he and his team serve as “cupid,” pairing employers with the right employees.
He has words of warning, however. Inclusion can’t be faked or forced. It needs to be a genuine cultural principle that starts at the top and is engrained in every aspect of the operation. He encourages employers to go to their website, click on “Meet the Leadership Team” and ensure it reflects the workforce you have created and continue to build. The minute a prospective employee senses the managers are inauthentically inclusive, they lose trust and begin to disengage.
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Amner also introduces us to a new term, “Pre-cruiting.” This is talking about opportunities with those who may not be looking… yet. By having conversations and building trust BEFORE they know they want a new opportunity, employers have access to a whole new segment of the community. Please, join Leisa and AMER as they discuss today’s challenges around genuinely building a culture of inclusivity. For more information, contact Amner at amner@infiniteresourcesdsm.com, www.infiniteresourcesdsm.com, and visit his podcast page at www.amplifieddsm.com.







