Tackling Workforce Shortages: How Automation is Revolutionizing Rural Manufacturing

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In this episode of the Iowa Manufacturing Podcast, host Leisa Fox sits down with Stephen Coleman, co-founder of Colewell Automation, to explore the innovative role automation plays in addressing rural workforce shortages in the manufacturing sector. Stephen shares insights into how many rural manufacturers are finding it increasingly difficult to meet production demands due to labor shortages, often being forced to turn down business as a result.


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Coleman emphasizes the pivotal role automation is playing, specifically with robotics, assembly lines, 3D bin picking, and sanding—tasks that are repetitive, labor-intensive, and sometimes dangerous. By implementing these automated systems, manufacturers not only alleviate workforce challenges but also significantly improve productivity. Automation reduces turnover, increases safety, and ensures consistent quality with minimal rework. The return on investment (ROI) is typically achieved within 18 months, with machines operating across three shifts, offering a highly efficient and reliable solution for modern manufacturers.

Stephen will also be speaking at the upcoming MakeDSM event, discussing practical insights into automation. The event will feature experts from major companies like Pella Corporation, John Deere, and Stellar Industries. To register, go to this link

For more information, reach out to Stephen Coleman directly at 641-623-0088 or via email at scoleman@colewell.com.