Climbing Kites has rapidly become a leader in the burgeoning world of THC-infused beverages, bringing a new kind of social drink to the Midwest. Dave Moore (CEO) and Scott Selix (co-founder) share their journey, the legal landscape, and the cultural shift toward these unique products.
The Rise of THC-Infused Beverages
The conversation opens with an exploration of the recent trend of THC beverages, which have started appearing in grocery stores and local coffee shops. Scott Selix highlights the rapid growth of this sector, noting, “The data that’s out there says it’s the fastest growing beverage segment in the country.” He explains how these drinks are becoming popular as an alternative to alcohol, fitting seamlessly into social settings like tailgates and parties.
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Benefits Over Alcohol and Health Considerations
Dave Moore emphasizes the broad appeal of their products, especially for those seeking a non-alcoholic alternative that still provides a relaxing effect. He states, “Our particular beverage is a lot like LaCroix with a buzz. It’s calorie-free, vegan, sugar-free, gluten-free, carb-free, and just a little bit of THC and CBD to help with relaxation.” Scott adds that many customers use their drinks for pain relief and stress management, noting that the next-day experience is much more pleasant than with alcohol due to the lack of a hangover.
Navigating the Legal Landscape
A significant portion of the discussion centers on the legal nuances of THC beverages. Scott provides a clear explanation of the 2018 Farm Bill, which distinguished between hemp and marijuana based on THC content. “If you have more than 0.3 percent THC, it’s marijuana and illegal. Less than that, it’s hemp and legal,” he explains. This distinction allows Climbing Kites to produce and sell their beverages legally. He also addresses common misconceptions about the legality and consumption of these products, reassuring listeners that drinking these beverages is legal in Iowa and many other states.
Social Responsibility and Market Impact
Both guests discuss the importance of responsible consumption and the measures Climbing Kites has taken to ensure their products are safe and legal. Scott mentions, “We self-imposed an age limit of 21 and above from day one,” emphasizing their commitment to responsible sales practices. Dave and Scott also talk about the broader implications of their business, including the impact on banking and insurance industries, and the ongoing regulatory changes they navigate.
Embracing the Zero Proof Movement
The zero proof movement, which sees younger generations turning away from alcohol, is another key topic. Scott and Dave share how this trend influenced their decision to enter the THC beverage market. “We saw it in our taprooms, people wanting an alternative to alcohol that still offered social escapism,” Scott notes. This shift is evident in the growing demand for their products among those who prefer healthier lifestyle choices.
Future Prospects and Partnerships
Looking ahead, Climbing Kites is set to expand its reach with new distribution partnerships and a presence at major events like RAGBRAI and Hinterland. Dave expresses excitement about these opportunities, stating, “We’re very excited to partner with these events, making our product a part of those celebrations and providing a non-alcoholic option that people can enjoy.”
For those interested in trying Climbing Kites’ THC beverages, Dave recommends visiting https://climbingkites.com/ for a store locator or direct shipping options.