Meet Your Innoventure Challenge Judges!

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The Iowa Tech podcast welcomes listeners to a new episode featuring host Kaylee Williams and guests Adrienne Greenwald and Bernie Stone, who are judges for the Innoventure Challenge. The episode focuses on how startups can present compelling applications for the challenge, emphasizing the importance of clarity and adherence to guidelines. The judges share insights on evaluating startup applications, highlighting the significance of clear, concise explanations and robust business fundamentals.


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Adrienne and Bernie offer advice on various aspects of the application process, including the importance of a well-defined market size and the proper use of funds. They stress the importance of founders knowing their business inside out and being able to articulate their value proposition convincingly. They also mention the common pitfalls applicants face, such as over-reliance on AI-generated content and a lack of focus on specific, actionable plans.

The episode introduces two new questions for this year’s Innoventure Challenge application: Moonshot, which asks for the applicant’s big-picture vision, and Impact, which inquires about the broader effects of the startup’s work. Both judges emphasize the importance of thinking big and considering both direct and downstream impacts of the business. They advise applicants to be specific and thorough in their responses to these questions.

The hosts and judges encourage applicants to stay committed and not be discouraged by the judging process. They underscore that the ultimate measure of success is the founder’s dedication and ability to execute their vision.