Audio version:
What’s new for the Iowa Cubs 2025 Season? General Manager and President, Sam Bernabe joins us. For starters the Iowa Cubs have seven of MLB Pipeline’s Top 100 playing right here for the Iowa Cubs.
It’s a great way to build momentum on what was already an incredibly talented year in 2024. We also find out why only ONE person operates the T-Shirt cannon and has never missed a game.
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Inside the Iowa Cubs: Sam Bernabe on Tradition, Innovation, and the Future of Minor League Baseball
In his return to The Iowa Podcast, Sam Bernabe, President and General Manager of the Iowa Cubs, offers an insightful look into how one of Minor League Baseball’s most respected franchises maintains its balance between tradition and innovation. Speaking with host Justin Brady, Bernabe outlines the club’s ongoing commitment to delivering a fan-first experience while embracing changes that elevate the game’s pace, appeal, and accessibility.
At the core of the Iowa Cubs’ approach is a long-standing operational philosophy focused on safety, cleanliness, and fun. Bernabe emphasizes that while certain core experiences—like hot dogs, 90-foot bases, and the familiarity of the ballpark—remain essential to fans, change is necessary to sustain growth. One of the most impactful changes has been the introduction of the pitch clock, which has significantly reduced game times and enhanced fan engagement. The improved pace, rather than just shorter duration, has made games more dynamic and accessible, leading to noticeable increases in attendance and viewership.
A Standout Roster and a Sharpened Fan Experience
This year’s Iowa Cubs roster is particularly strong, featuring multiple top prospects from Major League Baseball’s Top 100 Pipeline, including James Triantos, Cade Horton, and Kevin Alcántara. Bernabe attributes the development of such talent to players’ ability to process game information more efficiently over time. As players mature and the “game slows down” for them, they become increasingly capable of handling the rapid, high-pressure decision-making that defines professional play.
When it comes to entertainment, the Iowa Cubs remain committed to authentic baseball while continuing to explore ways to enhance the in-park experience. Bernabe distinguishes traditional play from novelty acts like the Savannah Bananas, viewing them as performance-based events rather than competitive baseball. Nonetheless, he acknowledges their entertainment value and notes the continued interest in varied fan engagement strategies at Principal Park.
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Looking Ahead: Embracing Technology and Growth Opportunities
While artificial intelligence is unlikely to replace human umpires in the near future, Bernabe notes its growing role in supporting the game—particularly in marketing and fan outreach. Robotic strike zone verification and challenge systems are being tested at the minor league level, providing accuracy without fully removing the human element. Additionally, AI tools are being explored to enhance how the organization connects with fans locally, nationally, and internationally.
Despite speculation about potential large-scale development projects like “Cubby Village,” Bernabe confirms that nothing is actively planned for the Des Moines stadium footprint. However, he remains optimistic about future opportunities, thanks in part to the organization’s strong operational reputation, consistent presentation, and experienced staff.
The Iowa Cubs continue to position themselves as a model franchise in minor league baseball—respecting tradition, embracing strategic change, and always focusing on the fans.