Audio version:
In this episode of the Iowa Ag Podcast, host David Geiger speaks with Julie Kenney, CEO of the Agribusiness Association of Iowa, about how the farm economy impacts agribusiness. Julie shares uniting aspects of community-driven businesses in rural Iowa, where local success often reflects the health of the larger agricultural economy.
The conversation explores how agribusiness interacts with federal policies and international markets, and how those influences shape everything from technology to farmer profitability. With such a diverse group of business models, Julie discusses the challenges and opportunities Iowa’s agribusinesses face to maintain their roots in local communities.
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David and Julie also talk about the importance of communication in helping those outside the agriculture space understand what’s happening on the farm and in agribusiness. Exploring how better storytelling and outreach can help narrow the urban-rural divide, fostering greater understanding and support for the work being done across Iowa’s ag sector.
Finally, Julie previews the Agribusiness Showcase & Conference, an event they’ll host in February to bring people together from across the agricultural spectrum to share ideas, innovations, and challenges. From policy discussions to innovative technology, the showcase reflects the scope and diversity of modern agribusiness as well as the shared goal of keeping Iowa agriculture strong.