Audio version:
In this episode of the Iowa Ag Podcast, host David Geiger sits down with Mitchell Hora, CEO of Continuum Ag and a seventh-generation Iowa farmer, to talk about the adoption of conservation practices in agriculture. Mitchell shares how conservation has changed dramatically across Iowa and how those shifts have impacted not only his own farm but also the producers he works with across the country.
Continuum Ag was founded on helping farmers better understand and quantify their carbon footprint, and Mitchell explains why data-driven insights are becoming essential tools for modern operations. From soil health metrics to carbon intensity scoring, he outlines how farmers can use these measurements to make better decisions on how and when to add conservation practices on their farm.
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A major focus of the conversation is the 45Z tax credit, which could reshape the conservation landscape in a big way. Mitchell breaks down what the credit entails and why it may unlock a wave of new adoption for practices like cover crops. By lowering the cost of implementation, the credit has the potential to help farmers invest in practices that improve soil health, reduce agriculture’s carbon footprint, and make operations more resilient.
David and Mitchell also discuss how these conservation opportunities intersect with renewable fuels and how policy, technology, and on-farm experience are coming together to create new business opportunities.





