Follower numbers and web traffic aren’t meaningful numbers anymore. Iowa CMO and Comms leads need to switch focus to AI search and control mind share, not worry about vanity metrics. Iowa-based AI and search pro Ryan Doser explains why trust signals need to lead your marcom strategy.
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Doser details why audio-only podcasts are dead and what Iowa brands need to do as web traffic drops off. Is written content valuable in an era where people Gemini, Grok, ChatGPT, and Perplexity questions and never visit our websites? Does web content matter, and how do we own our audience distribution as AI takes over? Doser gets into the weeds.