Data Analytics
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Apprenticeship week: parents still pushing 4 year degrees?
As we recognize apprenticeship week and the massive opportunity it brings, we learned an alarming number of parents are still pushing students to get 4-year college degrees. Why? Tim Felderman, Chair of the Iowa Apprenticeship council and Superintendent of Hampton-Dumont school district is concerned. Felderman explains why Iowa’s process is far more adaptive to business,…
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Iowa’s top CEOs are cautious as they face volatility, Ai changes, and tariffs.
Iowa’s top 21 CEOs are in between a rock and a hard place. They want to continue their traditional calculated approach, the reason for Iowa’s dependable economy, but face new market volatility, a weekly-changing regulatory landscape, Ai disruption, and future energy concerns. Is it time for change? Joe Murphy, President of the Iowa Business Council…
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Should marketers still focus on written content? Iowa AI pro answers.
Follower numbers and web traffic aren’t meaningful numbers anymore. Iowa CMO and Comms leads need to switch focus to AI search and control mind share, not worry about vanity metrics. Iowa-based AI and search pro Ryan Doser explains why trust signals need to lead your marcom strategy. Doser details why audio-only podcasts are dead and what…
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Iowa employers are rallying to improve national position.
Joe Murphy, CEO of the Iowa Business Council, serves Iowa’s largest employers. The IBC represents $10 Billion of Iowa’s $240 Billion in revenues and Murphy discusses where Iowa ranks competitively. The Competitiveness Dashboard is an amazing tool used to inform policy makers to help the state become even more competitive—so many valuable tidbits. Not only…
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1 Cheese Block, 300 Data Analytics Points: Source of Truth
Data analytics can be extremely complex and invaluable, even for a food manufacturer trying to figure out how to leverage 300 data points for a single block of cheese. A source of truth, or sources of truth, are central to data analytics, and to establishing an authoritative repository where everyone in an organization can access…